MARKETING PUBLIC RELATIONS
We develop communication strategies focused on marketing goals of the brands and believe that public relations make marketing communications much more reliable and credible.
Being the first agency to provide Marketing Public Relations in Turkey, MPR is still the leading PR firm in this field with its 21 years of experience.
Corporate reputation resulting from the proper management of an institution’s commercial, social and sectoral reputation makes an undeniably critical contribution to its business results.
While planning long-term communication strategies, we regard evaluating the compatibility of communications with overall goals and the effect of communications on business results as well as incorporating necessary improvements in the processes as critical factors leading to success.
We know that the most reliable sources of information are the employees of an institution. Our main goal in internal communication is developing plans and applications that will elevate the employees to the level of brand ambassadors.
Custom-tailored internal communication programs are shaped in line with the needs of the institution and implemented by expert customer teams with a solution-oriented approach.
We have a team well-versed in the dynamics of the digital world. We follow new trends, create tailor-made digital marketing communication strategies for brands and believe that reputation should be established and upheld both offline and online simultaneously.
Our team is here with all its resources in community management, social media strategy, content planning, digital and social media crisis management, evaluation, analysis and reporting!
DIGITAL COMMUNICATION MANAGEMENT
RISK AND CRISIS MANAGEMENT
We develop road maps for potential crises to get ahead of situations that can undermine brand reputation and business goals.
We believe that crisis communication should start before the actual crisis and we prepare the employees for potential crises with MPR’s trademark crisis training program and the company spokespersons for high-risk interviews with media simulations.
We deliver the target audience the right message at the right time through the right spokesperson at the right medium. MPR’s media consultants perform “media based content management” in line with the dynamics of the traditional media and the digital world. Media-based special contents we create in line with the dynamics of the brand, the sector and the society create an alternative to product-based information flow and turns the brand in question into the voice of the sector.
SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY
We create and manage social responsibility projects aimed at establishing a value system among the stakeholders and augmenting the reputation of the institution in question.
We prepare and share yearly sustainability reports reflecting the financial, environmental and social responsibilities of the institutions.
MPR has numerous awards to show for its expertise in this field.
We plan and implement communication programs geared towards people and institutions that have the power to influence the behaviours and habits of consumers.
We believe that in a world, where consumers are subjected to thousands of messages at every moment, the competitive edge relies on influencing the influencers and we trust the power of opinion leaders.
INFLUENCING THE INFLUENCERS
We determine the agenda topics appropriate for the business goals of the brand and make sure that the brand sets the agenda for a specific time and a specific group of people in relation to a specific topic.
While doing that, we do agenda-specific content planning to ensure that the message of the brand reaches the consumer in its most simple form.
We regard event and sponsorship management as an instrument of message delivery and ensure that the message is delivered to the target audience in an comprehensive way congruent with the business goals of the brand.
We believe that events and sponsorships that establish a direct connection with the target audience, hence augmenting their emotional ties to the brand, create significant added-value especially for marketing communications.
EVENT AND SPONSORSHIP MANAGEMENT
Our expertise in creative spans more than twenty years. We manage the whole process from design to presentation of the under-the-line instruments and respond with haste to needs as varied as web site design, corporate book and film production and visual communication design for events.